Your message. In focus.

5 Surprising Uses for Business Books

5 Surprising Uses for Business Books

For business owners and entrepreneurs, writing a book has become a standard credibility builder and marketing tool. As a speaker, a book gets you on a bigger stage. As a consultant, a book opens doors. As a coach, a book helps potential clients see you as the right fit for them. In my work, I’ve […]

What Writers Can Learn from Artists: ...

What Writers Can Learn from Artists: Practice & Release

My friend Julie just started her final year of art school. Over the past three years she’s been blogging about her experience, and I’ve enjoyed watching her progress. After a recent touch-base, I started thinking about art—painting especially—and what lessons it can offer writers. I put my finger on two core principles: practice and release. […]

Book Project Support: What Do You Nee...

Book Project Support: What Do You Need?

The term “self-publishing” is a misnomer. Most of us lack the capacity—the entire range of necessary skills—to write and publish a book all on our own. Occasionally I come across a book where someone made the attempt, and the end result is almost always amateurish. Not what you want to send out into the world! […]

The Key Difference Between Speeches a...

The Key Difference Between Speeches and Books (& How to Plan for It)

Many of Clear Sight’s clients are both speakers and authors—not surprising, considering what speaking and writing have in common. Both benefit from strong storytelling, precise language, good construction, and unexpected imagery. There is a creative synergy as well as business synergy. However, there is one key difference between writing a book and giving a speech: […]

How to Stop the Overwhelm and Start W...

How to Stop the Overwhelm and Start Writing

“I don’t know where to start!” she wailed. (I exaggerate for dramatic effect.) “I have so much material to work with. I could start with the scene where [dramatic thing] happens, or I could start where [agonizing thing] happens, or I could start at the end where [super-great thing] happens. I’m overwhelmed.” “OK,” I said. […]

Love of Learning: Guide or Obstacle?

Love of Learning: Guide or Obstacle?

Love of learning is the guide of life. –Phi Beta Kappa motto I love to learn. I love to take in information. On the StrengthsFinder inventory, two of my top five talents are Learner and Input. I easily could have been a professional student. For some of us, learning is fun. But, as hard as […]

Thought Leadership: Pretentious or Pr...

Thought Leadership: Pretentious or Profitable?

Recently seen on Twitter: “If you ever feel the need to unironically call yourself a ‘thought leader,’ please don’t.” (Umm, I cleaned up the language for polite company.) Is the phrase “thought leader” overused? Probably. Does it sound pretentious? Occasionally. Can it still be meaningful? Absolutely. Two Definitions of Thought Leadership In my reading, I […]

3 Ways to Create Bulk Book Sales

3 Ways to Create Bulk Book Sales

I frequently counsel clients not to worry excessively about book sales. For coaches, consultants, and speakers, the ROI on a nonfiction book often comes from gaining additional clients and/or raising professional fees more than it does from individual book sales. This is especially true if they have not yet achieved a broad base of potential […]

Does Your Book Quality Match Your Bra...

Does Your Book Quality Match Your Brand Promise?

When writing a book as part of your business growth strategy, your business will be judged on the quality of your book. As a result, your book quality should match your brand promise. Consider: When you shop for clothes, you likely visit different stores for different pieces. You go to the store whose brand, quality, […]

Speaking & Books: Magic Momentum

Speaking & Books: Magic Momentum

I recently realized that a full two-thirds of my book clients have been members of Toastmasters, the international organization that helps people learn public-speaking skills. It didn’t take long to figure out why: most of my clients are professional speakers or have public speaking as a significant part of their portfolio, along with consulting, coaching, […]

Book Quality: Lessons from Judging Ja...

I’m in the midst of judging the student essay contest for the Jane Austen Society of North America (JASNA). When you read a lot of one thing at a time—essays, grant applications, poetry—you quickly start to see the differences. (Teachers know this!) I use a scoring rubric to test my impressions objectively, but the essays […]

Paying Attention to Distractions

Paying Attention to Distractions

I found myself distracted last week. A high school classmate died, and memories of school and church, basketball and softball, kept bubbling up. We were friends in certain settings, and not in others, and then we followed different paths. But still, she was someone I’d known for nigh on forty years, and she died before […]

Get In Touch

  Phone: 919.609.2817

  Web: http://clearsightbooks.com/

Keep In Touch!

Subscribe to our mailing list

* indicates required



We promise never to sell or share your information. We hate spam as much as you do.


Blog Posts by Category

Why, yes, I DO have an opinion…

My goal is to offer useful information, not only about the craft of writing but also about the strategy of writing and how to integrate your book into your business plan.

And sometimes I write just to amuse myself...

KEY5 Speaker Podcast

Speakers, check out the KEY5 Speaker Podcast on iTunes. Each episode is 15 minutes chock full of speaking advice.

Yours truly is interviewed in Episode 110.