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Reader Personas: Know Your Audience

Reader Personas: Know Your Audience

Reader personas help you understand your book’s audience so you design and develop the right content for them, resulting in better engagement. This article shows you how to develop personas, how to use them, and the magic that happens when you get them right.

The Key Difference Between Speeches and ...

The Key Difference Between Speeches and Books (& How to Plan for It)

Speeches and books have many similarities and one key difference to address in planning your book: the lack of real-time audience interaction. This post discusses implications for your book project and 3 tools to address the challenge.