Your message. In focus.

Posts tagged mental attitude

You don’t have to write THE book, jus...

You don’t have to write THE book, just A book: Change your mindset so you can start

Many people who competently write articles, blogs, and marketing copy, and who claim extraordinary expertise in their field, find themselves paralyzed when they contemplate writing a book. The problem is, they think they have to write THE book. What does THE book mean? Generally, it means some variation on “It has to be perfect.” It […]