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The Building-Block Approach to Writing a...

The Building-Block Approach to Writing a Book

Over the past couple weeks, I’ve had several conversations with people interested in writing a book but not knowing where to start. The “where to start?” dilemma is nothing unusual, but in listening to them describe their situations, I noticed a pattern. I identified three different problems, but found myself giving all basically the same […]

Writing Advice from Horror Novels to Bus...

Writing Advice from Horror Novels to Business Books

I’ve never read Stephen King’s novels. I don’t like scary stories—books, movies, campfire tales. But his book On Writing: A Memoir of the Craft is a classic if you’re looking for writing advice. What can a business person trying to write a nonfiction book learn from the king of horror? A lot, it turns out. […]