Professional speakers have made ALL the mistakes. The post covers 7 of them. Read on to learn from pro speakers’ most embarrassing, stupid, and just plain funny moments.
The Secret to Earning Your Readers’ Trus
With every new book, the reader must decide: Do I trust the author enough to make the experience worth my while? The secret to earning trust from your readers? Consistency. Here’s how to achieve it.
5 Surprising Uses for Business Books
In business, writing a book has become a credibility builder and marketing tool. But have you considered these 5 surprising uses for your business book?
What Writers Can Learn from Artists: Pra...
Writers can learn a lot from painters and visual artists. Here are two core principles that artists live by: practice and release. Try them on for size and notice a dramatic improvement in your writing process.
Book Project Support: What Do You Need?
Most of us do not have the skills or capacity to write and publish a book all on our own. This post explores the roles involved, how to decide what support you need, and my number one recommendation.
The Key Difference Between Speeches and ...
Speeches and books have many similarities and one key difference to address in planning your book: the lack of real-time audience interaction. This post discusses implications for your book project and 3 tools to address the challenge.
How to Stop the Overwhelm and Start Writ...
The idea of writing a book can overwhelm even experienced writers. To stop spinning and start writing, go back to process basics and follow these tips to tame the many options that contribute to overwhelm.
Love of Learning: Guide or Obstacle?
Love of learning is the guide of life, says a famous motto. But if we’re not careful, love of learning can become an obstacle. Consider these 5 questions to determine whether you need more learning… or if you can safely jump ahead.
Thought Leadership: Pretentious or Profi...
Thought leadership can be an overused buzzword, but does it have value? Whether in marketing or influencing, I would argue yes. This article covers the two types of thought leadership, implications for thought leadership books, and thought leadership and differentiating values.
3 Ways to Create Bulk Book Sales
For many consultants, coaches, and speakers, bulk book sales offer flexiblility, visibility, and greater efficiency than individual book sales. To get you started, this post covers the basics and strategies for creating bulk book sales.
Does Your Book Quality Match Your Brand ...
Your business will be judged on the quality of your book. As a result, your book quality strategy should align with your brand promise. Here are 3 case studies that illustrate how it works.
Speaking & Books: Magic Momentum
By writing a book, professional speakers gain advantages in marketing, sales, product development, and client relationships. It all becomes a virtuous cycle that builds momentum for you and your business.