Book reviews are an influential marketing tool both at launch and for long-term sales. In this article we look at how to get online reviews, who to ask, best practices, and whether you should use paid review services.
Book Sell-Sheets: How to Create This Cri...
Trying to get your book into brick-and-mortar bookstores or libraries? You might need to develop a book sell-sheet. This article covers what a sell-sheet is, how to develop one, and some of its benefits. It also includes two sample sell-sheets.
How to Leverage Your Book’s Content
Leveraging your book’s content makes sense on so many levels. This article covers the why and how to use your content to become more efficient, boost your marketing, create revenue, and increase your impact.
How to Know if Your Book Needs an Index
An index is more than a list: it’s a detailed map of your book that helps your readers find what they want. This article covers why you might want an index, the types of indexes, and three critical points should you go the indexing route.
Selling Books & Sales Tax: Practical Thi
Sales tax can confuse new authors who want to sell books. There is some complexity, but it’s not as bad as you think. Here are the basics.
Two Easy, Free Book Marketing Tools
Marketing may not be an author’s favorite chore, but two tools can up your game quickly: embedding Kindle previews on your website and using 3D book images.
How to Sell Your Book on Consignment
Even if you primarily use an online sales strategy for your books, it might be fun to see your book in local stores. Here’s how to get your books on the shelf by getting stores to take them on consignment.
Amazon Author Central: Grow Your Audienc...
Amazon Author Central gives authors a free, simple marketing tool to better connect with readers and fulfill multiple publishing goals. Learn how it works in this article.
Three Smart Strategies for Your Nonficti...
When you’re writing a nonfiction book series, it pays to plan. These strategies for mapping out the “how” will help your writing, marketing, and productivity.
Book Endorsements: Who to Ask & How to D
In this article we cover the basic of book endorsements: what they are, how to get them, and how to use them.
Pre-orders on KDP and IngramSpark
This post covers the basics of setting up book pre-orders on KDP and IngramSpark self-publishing platforms. We discuss strategic considerations and an alternative when pre-orders might not make sense.
Reader Personas: Know Your Audience
Reader personas help you understand your book’s audience so you design and develop the right content for them, resulting in better engagement. This article shows you how to develop personas, how to use them, and the magic that happens when you get them right.