Why are you writing a book? Does its practical purpose support your business purpose and personal purpose? If not, take another look–alignment may ease your journey in 3 helpful ways.
Crafting Strategy: Visionary, Intuitive,...
Henry Mintzberg introduced the idea of emergent strategy as well as planned strategy. His concept of “crafting strategy” applies to writing as well. This article interprets Mintzberg’s approaches as they apply to the complicated work of a writer.
5 Surprising Uses for Business Books
In business, writing a book has become a credibility builder and marketing tool. But have you considered these 5 surprising uses for your business book?
Thought Leadership: Pretentious or Profi...
Thought leadership can be an overused buzzword, but does it have value? Whether in marketing or influencing, I would argue yes. This article covers the two types of thought leadership, implications for thought leadership books, and thought leadership and differentiating values.
3 Ways to Create Bulk Book Sales
For many consultants, coaches, and speakers, bulk book sales offer flexiblility, visibility, and greater efficiency than individual book sales. To get you started, this post covers the basics and strategies for creating bulk book sales.
Does Your Book Quality Match Your Brand ...
Your business will be judged on the quality of your book. As a result, your book quality strategy should align with your brand promise. Here are 3 case studies that illustrate how it works.
Speaking & Books: Magic Momentum
By writing a book, professional speakers gain advantages in marketing, sales, product development, and client relationships. It all becomes a virtuous cycle that builds momentum for you and your business.
How Long Should Your Nonfiction Book Be?
The “ideal” book length depends not only on your content, but on strategy: your goals, your audience, your publishing path, and your book format.
Book Sales Lagging? Maybe You Need a Cow...
Business-book authors often worry if their book sales are low. Is that really a problem you need to solve? Sometimes it’s not. This article helps you zoom out to see book sales as part of the bigger picture.
The Building-Block Approach to Writing a...
Interested in writing a book, but lacking knowledge or experience on your subject matter? Or simply feeling pinched for time? Build your book in blocks, assembling the pieces one by one. Here’s how.
Choosing a Business Book Topic
Want to write a business book but have too many ideas? In this article we look at several considerations for deciding on a business book topic, and how best to approach your project once you’ve decided on the topic.