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Posts in category Craft

Find Your Voice to Engage Your Reader...

Find Your Voice to Engage Your Readers

“Find your voice,” writers are often admonished. We think we know what voice is, yet somehow it can be elusive. So let’s consider voice as it concerns your business book. Voice and its value Voice is the unique blend of elements—style, syntax, diction—that gives your writing a certain sensibility. It makes your writing distinct, individual, […]

My Top Business Writing Tips

My Top Business Writing Tips

Lately I’ve been fielding invitations to speak about general business writing—from talking with an NC State MBA class about making a strong business case to speaking with nonprofit arts organizations about writing strong grant applications. I realized I have some common principles for business writing that I consistently offer as feedback. First and foremost, whether […]

Crafting Strategy: Visionary, Intuiti...

Crafting Strategy: Visionary, Intuitive, or Both?

In my first real corporate management job, I was tasked with guiding our operations leadership team through a strategic planning process. One of my older, wiser colleagues gave me a 1987 Harvard Business Review article called “Crafting Strategy” by Henry Mintzberg. His article resonated strongly with me and became a touchstone over the years. As […]

The Secret to Earning Your Readers’ T...

The Secret to Earning Your Readers’ Trust

Welcome to guest blogger Rita Lewis! I recently wrote about the types of support you might need while working on a book project. If you hire only one person to help you, my top recommendation is an editor—and Rita is my editor, so I am delighted to have her sharing her advice here. When she’s […]

What Writers Can Learn from Artists: ...

What Writers Can Learn from Artists: Practice & Release

My friend Julie just started her final year of art school. Over the past three years she’s been blogging about her experience, and I’ve enjoyed watching her progress. After a recent touch-base, I started thinking about art—painting especially—and what lessons it can offer writers. I put my finger on two core principles: practice and release. […]

The Key Difference Between Speeches a...

The Key Difference Between Speeches and Books (& How to Plan for It)

Many of Clear Sight’s clients are both speakers and authors—not surprising, considering what speaking and writing have in common. Both benefit from strong storytelling, precise language, good construction, and unexpected imagery. There is a creative synergy as well as business synergy. However, there is one key difference between writing a book and giving a speech: […]

Book Quality: Lessons from Judging Ja...

I’m in the midst of judging the student essay contest for the Jane Austen Society of North America (JASNA). When you read a lot of one thing at a time—essays, grant applications, poetry—you quickly start to see the differences. (Teachers know this!) I use a scoring rubric to test my impressions objectively, but the essays […]

Avoid Distractions: Focus Your Reader...

Avoid Distractions: Focus Your Readers on Your Message

My last three blog posts all were triggered by my irritation with poor communication—whether words or formatting. My goal—my purpose—is to help people get their ideas onto the page in a way the audience will understand and embrace. After many years of corporate business writing (and a boss who knocked it into my head), one […]

Excessive Irritation: A Little Bit Go...

Excessive Irritation: A Little Bit Goes a Long Way When You Use These Items in Writing

I attend a book club periodically. For a recent meeting, I’d heard of the assigned book, I knew people who liked the concepts in it, and the topic was relevant to my field of work, so I was looking forward to reading it. A fellow reader emailed me a week before the meeting: “The author […]

Tips for Creating Effective Headings

Tips for Creating Effective Headings

In my last post, I discussed emphasis—the use of bold, italic, underline, ALL CAPS, and so on—primarily looking at the main text of a book or article. I mentioned headings briefly, and in this post I want to expand on the effective formatting of headings. When I say “headings,” I’m referring to the types of […]

Tips for Using Emphasis Effectively

Tips for Using Emphasis Effectively

I recently read a blog post and found myself getting annoyed. And it wasn’t even a post about politics! Frankly I can’t tell you what the article was about because I was too annoyed with the article’s formatting. The author used every conceivable form of emphasis—bold, italic, underline, ALL CAPS, and COMBINATIONS THEREOF—with reckless abandon. […]

Writing Advice from Horror Novels to ...

Writing Advice from Horror Novels to Business Books

I’ve never read Stephen King’s novels. I don’t like scary stories—books, movies, campfire tales. But his book On Writing: A Memoir of the Craft is a classic if you’re looking for writing advice. What can a business person trying to write a nonfiction book learn from the king of horror? A lot, it turns out. […]