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Writing Longer: How to Shift from Blog t...

Writing Longer: How to Shift from Blog to Book

It’s easy to misjudge the distance when making the leap from blog to book. In this article, we take a look at some of the key differences between short-form and long-form writing as well as provide tips for going long more effectively.

Emotional Anchors: Guide Words to Direct...

Emotional Anchors: Guide Words to Direct and Deepen Reader Experience

Different books should evoke different emotions in the reader. Emotional anchors—cue words—can keep writers connected to their reader’s felt experience. By focusing on the intended reader feeling, you can better shape your book’s structure, tone, depth, and more.

Who Said It? 3 Best Practices for Quotin...

Who Said It? 3 Best Practices for Quoting Others

A quote can powerfully underscore a point you want to make in your writing. But many authors neglect to make sure the quotes they use are correct and clearly identified as quotes. Here are three best practices for incorporating quotes in your writing.

The Reality of the Book-Writing Process:...

The Reality of the Book-Writing Process: Hard Work and Growth

Is this normal? The word “normal” has popped up for me in several contexts lately: “normal” in a statistical sense (think variation); “normal” to describe people (warning: tricky area); “normal” to describe something that is typical. A couple of client conversations also got me thinking about “normal” in the book-writing process. Before you embark on […]