Your message. In focus.

Posts in category Technology

Position Your Book for Top Billing on...

Position Your Book for Top Billing on the Publishing Stage – Part 2: Behind-the-Scenes Metadata

This two-part series looks at how to position your book for top billing online. In Part 1, we looked at front-of-house elements that make your book appealing to your audience: cover design, title, description. In Part 2, we cover the behind-the-scenes elements that make your book findable: metadata. You’re at a Broadway show. In the […]

The Amazon Ecosystem for Authors: A F...

The Amazon Ecosystem for Authors: A Field Guide

With 83% of the U.S. ebook market, Amazon is the behemoth in the indie book space. There are other self-publishing companies of course, but I so frequently get questions about Amazon that I thought it might be helpful to give an overview of the Amazon ecosystem. Amazon offers three services to produce your book (CreateSpace, […]

Trouble Getting That First Draft on t...

Trouble Getting That First Draft on the Page? Speak Your Book

When new acquaintances learn that I help business professionals write books, they often remark, “I have so many good ideas, but when I sit down to write, they just don’t come out the way I want them to!” After asking a few questions, I often suggest that instead of writing their initial content, they speak […]

The Automatic Table of Contents: Your...

The Automatic Table of Contents: Your Secret Writing Weapon

You start with a writing plan—maybe it’s a mind map, maybe a detailed point-by-point outline, maybe just five key points and a few jotted subpoints. It’s your choice, depending on whether you’re a pantser or a plotter, whether you’re doing self-contained or emergent writing. Now you start writing. As the pages grow (because you are super-committed […]

Considering Scrivener? Here’s M...

Considering Scrivener? Here’s My (Cautious) Endorsement

If you’re working on a book, at some point you will curse the clunkiness of Word (too many clicks!) or the inadequacy of Google Docs (not enough functionality!). As your manuscript grows and morphs into sections and chapters, you will think, “There’s got to be a better way.” If you hang around other writers, you […]

Three Great Things about Print-on-Dem...

Three Great Things about Print-on-Demand (POD)

Print-on-demand (POD) is one of the wonders of the modern world (along with crunchy Cheetos and Netflix). Rather than having to print thousands of copies of a book to achieve any efficiency of scale, POD allows authors and publishers to use digital technology to print only as many copies of books as are ordered—when they […]