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What type of nonfiction book should you ...

What type of nonfiction book should you write?

“You have such an interesting story—you really should write a book!” (Aw, you’re blushing.) You should write a book—but what kind of book? I had an author approach me looking for an editor for his memoir. I skimmed the manuscript to see what it was about, whether it was a good fit, and how much […]

Two Easy, Free Book Marketing Tools

Two Easy, Free Book Marketing Tools

This month I have two cool book marketing tools I want to share. They are easy to use and—bonus—free! To be honest, marketing is not usually my favorite thing, but these make it practically enjoyable. Fun even… (Thanks to Tina Larsson of The Folson Group for letting me show off these tools with her newly […]

Beta Readers: The Fresh Perspective You ...

Beta Readers: The Fresh Perspective You Need

As a writer, you look at your manuscript over and over; at a certain point you can no longer “see” it. Beta readers offer fresh eyes to spot what’s working—or not working—from the reader’s point of view. While beta readers is a catchall term for early readers, you may also run across the terms alpha […]

How to Make Your Book Accessible for Mor...

How to Make Your Book Accessible for More Readers

Earlier this month I attended the Kennedy Center’s Leadership Exchange in Arts and Disability (LEAD) Conference, an event designed to build the capacity of arts and cultural organizations to fully engage people with disabilities. I was drinking from the proverbial firehose on the topic of accessibility, but it got me thinking specifically about accessibility in […]

How to Sell Your Book on Consignment

How to Sell Your Book on Consignment

Many indie (self-published) authors focus on online sales, bypassing brick-and-mortar bookstores. It can be easier and cheaper to reach readers directly using social media, targeted ads, and emails than to make the marketing effort needed to get into bookstores. And, you can maintain higher margins with an online strategy. But it sure would be nice […]

Amazon Author Central: Grow Your Audienc...

Amazon Author Central: Grow Your Audience with This Free, Simple Tool

Amazon is the world’s largest e-commerce search engine. On it, you can find anything(!) and even test possible search terms for your book. But did you know Amazon also offers some of the benefits of social media? If you’re an author, Amazon Author Central is a free marketing tool you should take advantage of. What […]

Three Smart Strategies for Your Nonficti...

Three Smart Strategies for Your Nonfiction Book Series

Three Smart Strategies for Your Nonfiction Book Series Writing a book is like running a marathon. Some of us finish the first one and immediately want to run another to clock a better time. Then there are those of us who say, “Checked THAT off my bucket list—never again!” And then there are the folks […]

Poetry and Nonfiction: A Beautiful Coupl...

Hand pointing color graffiti saying POETRY on a wall. Text: Poetry & Nonfiction? Beautiful!

April is National Poetry Month—no, don’t look away! You may be here for nonfiction advice and wonder what poetry has to do with it. Everything. Here are three specific things… Poetry techniques can enhance your nonfiction Poetry predates written text and likely was used as a way of making it easier to remember oral history. […]

Book Endorsements: Who to Ask & How to D

Book Endorsements: Who to Ask & How to Do It

Good reviews are a form of social proof—they demonstrate that people like, appreciate, or respect your book and would encourage others to read it. In other words, they increase potential buyers’ comfort level with purchasing the book. Book endorsements are similar to reviews in that they offer social proof, but while reviews can come from […]

Pre-orders on KDP and IngramSpark

Pre-orders on KDP and IngramSpark

Original article February 24, 2022; last updated May 13, 2022. When planning your book launch, one consideration is whether to make your book available for pre-order, which simply means that readers can order your book prior to its publication date. In this article, we’ll discuss why you might want to do pre-orders (or not), and […]

Does your book need a foreword, preface,...

Does your book need a foreword, preface, or introduction? Here’s how to decide.

In the beginning was . . . the Foreword? the Preface? the Introduction? I was reviewing a manuscript the other day and couldn’t quite tell what the author’s intent was for the beginning elements of his book. The foreword, preface, and introduction play distinct roles. Having read, you know, books, you might intuitively know what the roles are, […]

How to Avoid Being Too Concise

How to Avoid Being Too Concise

A while back, as I reviewed a client’s writing, I found myself a bit puzzled about what advice to give. The language was clean and technically correct, but it was difficult to read. I had to actively concentrate to get through it, and I wasn’t quite sure what I was supposed to take away. It […]