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Posts by Karin Wiberg

Beyond the Expected: 4 Surprising Ben...

Beyond the Expected: 4 Surprising Benefits of Writing a Book

Business professionals considering writing a book tend to cite familiar rationales: to gain increased credibility and authority, a stronger speaking platform, or a valuable marketing tool. After publication, those perks often arrive—but sometimes the unexpected bonus shows up. Stephanie Scotti is the author of Talk on Water: Attaining the Mindset for Powerhouse Presentations. Since publishing […]

Write with Ease: Keep Your Creative W...

Write with Ease: Keep Your Creative Well Filled

I attended an event last week to honor Jaki Shelton Green, North Carolina’s Poet Laureate. As she spoke—as I drank in her words—I felt a tremendous sense of relief. The words themselves? I couldn’t tell you. But the feeling of craft and inspiration and new ideas…ah. I hadn’t realized I felt like a parched plant […]

How to Write with a Conversational To...

How to Write with a Conversational Tone & WHY

If you think back to your high school English class, you may recall having been taught that the written word is different from the spoken word. That it requires more formality, that it must be “proper.” These lessons may have been cemented into place by a workplace requiring you to be “professional.” But “professional,” “proper” […]

Are you being authentic, or playing i...

Are you being authentic, or playing it safe with your writing?

In Jane Austen’s Persuasion*, 27-year-old Anne is courted by Mr. William Elliot. Her surrogate mother, Lady Russell, thinks Mr. Elliot, with his education, manners, and future inheritance, would be a fine match for Anne. (Plus Anne already broke off an engagement with Captain Wentworth and declined Charles Musgrove’s proposal. She’s going to age out of […]

Position Your Book for Top Billing on...

Position Your Book for Top Billing on the Publishing Stage – Part 2: Behind-the-Scenes Metadata

This two-part series looks at how to position your book for top billing online. In Part 1, we looked at front-of-house elements that make your book appealing to your audience: cover design, title, description. In Part 2, we cover the behind-the-scenes elements that make your book findable: metadata. You’re at a Broadway show. In the […]

How Long Should It Take to Write a Bo...

How Long Should It Take to Write a Book?

I frequently get the question “How long should it take to write a book?” And I answer, as all good consultants do, “It depends.” I’ve seen clients write books in as little as six weeks or take as long as several years. Factors that influence book-writing timelines A couple of factors can help estimate “longer” […]

Position Your Book for Top Billing on...

Position Your Book for Top Billing on the Publishing Stage – Part 1: Front-of-House Bling

You’ve written your book; it’s been edited by a professional. Your beta readers loved it. It’s finally time to send your baby out into the world. Whether you’re publishing in the Amazon ecosystem or going broader, make sure you’ve considered both front-of-house and behind-the-scenes essentials of indie publishing. In this two-part series we will look […]

Manage Your Fear of Visibility &...

Manage Your Fear of Visibility & Set Your Book Free

You’ve worked on your book for months. Drafting, revising, editing, formatting. It’s time to send it out into the world. You should be feeling excited and ready to celebrate, yet you’re more nervous than excited, ready to hide rather than celebrate. Or, you’ve refined your book as much as you can, and it’s time to […]

The Amazon Ecosystem for Authors: A F...

The Amazon Ecosystem for Authors: A Field Guide

With 83% of the U.S. ebook market, Amazon is the behemoth in the indie book space. There are other self-publishing companies of course, but I so frequently get questions about Amazon that I thought it might be helpful to give an overview of the Amazon ecosystem. Amazon offers three services to produce your book (CreateSpace, […]

Why You Should Give Your Book Away (f...

Why You Should Give Your Book Away (for Free!)

In a recent discussion about writing books and using them as marketing tools, one participant asked, “Why should I give away my intellectual property?” After all, he argued, writing and publishing a book requires a significant investment of time, energy, and money—not to mention the hard-won professional experience behind it all. Indeed. On the whole, […]

Top 3 Investments for Self-published ...

Top 3 Investments for Self-published Authors

Recent question from the peanut gallery: If you invest in only three things as a self-published author, what should those things be? Okey doke. Let’s put a caveat on my answer right up front. Most of my clients are business professionals writing a book as part of their business strategy. They have valuable, book-worthy information […]

Advice for New Authors: Two #1 Lesson...

Advice for New Authors: Two #1 Lessons

I recently led a discussion with a group of professional speakers about writing a book as part of a business strategy. We didn’t have time to address all the questions submitted in advance, and these two related but distinct questions about advice for new authors got shelved: What’s your #1 piece of advice for new […]