Headings are a powerful tool often overlooked in formatting articles, blog posts, and books. Proper language and formatting enhance the reader experience. This article covers the purpose of headings and how to let them do their job.
Tips for Using Emphasis Effectively
Effective use of emphasis in formatting your article, blog post, or book helps your readers understand and navigate your message. This post demonstrates types of emphasis and 5 reasons to use them.
Book Sales Lagging? Maybe You Need a Cow...
Business-book authors often worry if their book sales are low. Is that really a problem you need to solve? Sometimes it’s not. This article helps you zoom out to see book sales as part of the bigger picture.
Practical Tips for BIG Projects: Survivi...
Are you in the middle of a big project? Pushing hard to get it done? Here are some tips to help you manage the big push and advice for recovering afterward.
The Importance of Rest and Restoration
We use immense energy in whatever we create. If your creative work has become a slog, you may need more R&R. To thrive, we need both time away from work and ways to refill our well. This post gives you ideas for both.
The Building-Block Approach to Writing a...
Interested in writing a book, but lacking knowledge or experience on your subject matter? Or simply feeling pinched for time? Build your book in blocks, assembling the pieces one by one. Here’s how.
Choosing a Business Book Topic
Want to write a business book but have too many ideas? In this article we look at several considerations for deciding on a business book topic, and how best to approach your project once you’ve decided on the topic.
Writing Advice from Horror Novels to Bus...
What writing advice does master of horror Stephen King have for consultants, coaches, and other entrepreneurs writing business books? Quite a bit, it turns out. Here we summarize 6 pieces of advice from a prolific writer.
Contrast: Harry Potter and the Light in ...
The Harry Potter books and movies illustrate the importance of contrast in maintaining audience interest, adding emphasis, and offering emotional relief.
The Value of Visuals: A Guest Post from ...
The human brain is wired for pictures. Using visuals in your writing–illustrations, models, images–can help ideas stick. Aligning visuals and words is a shortcut to understanding. Remember: the visuals don’t even have to be fancy.
Stop Labeling Yourself: Getting Beyond t...
Writers often identify as plotters or pantsers. Rather than defaulting to a label, consider if an emergent or a self-limiting writing approach fits better. Aligning your approach to your writing project can make the process go more smoothly.
How Not to Schuss: The Four Steps for De...
From learning to ski to learning to write, skill development follows a four-step process. Understanding the process can help you troubleshoot when things aren’t clicking.