The number of possible book marketing tactics can feel overwhelming. To decide what’s right for you, go back to your business strategy, goals, and audience. This post lays out 3 case studies that show how your marketing plan could align with your broader business goals.
Creative Satisfaction: Does Your Book Su...
When choosing book projects, consider your business strategy—and your heart strategy. Where do you get creative satisfaction? Why is it important to honor it? And how can you do that if heart and business are at odds? Read on!
Print vs Digital: Three Strategic Reason...
Considering print vs digital? Is publishing an ebook enough? Most of the time I recommend paper books as well as ebooks. Here are 3 reasons why.
Opportunity Cost: What’s the Trade-off f
Opportunity cost calculations abound. We constantly make trade-off decisions concerning money and time. Which is most constrained for you? How do you choose? Here are some considerations.
How to Generate and Organize Ideas with ...
Affinity mapping is a quick way to brainstorm, categorize, and make order of ideas. Use it for books, business planning, or personal priorities. Here’s how, starting with the sticky notes.
Lessons from a Poetry Submissions Party
Submissions, whether for individual poems or book manuscripts, can cause anxiety. Here are some lessons to help lessen the angst and sustain yourself through the process.
Purpose: The Starting Place for Strategi...
Why are you writing a book? Does its practical purpose support your business purpose and personal purpose? If not, take another look–alignment may ease your journey in 3 helpful ways.
Crafting Strategy: Visionary, Intuitive,...
Henry Mintzberg introduced the idea of emergent strategy as well as planned strategy. His concept of “crafting strategy” applies to writing as well. This article interprets Mintzberg’s approaches as they apply to the complicated work of a writer.
5 Surprising Uses for Business Books
In business, writing a book has become a credibility builder and marketing tool. But have you considered these 5 surprising uses for your business book?
Thought Leadership: Pretentious or Profi...
Thought leadership can be an overused buzzword, but does it have value? Whether in marketing or influencing, I would argue yes. This article covers the two types of thought leadership, implications for thought leadership books, and thought leadership and differentiating values.
3 Ways to Create Bulk Book Sales
For many consultants, coaches, and speakers, bulk book sales offer flexiblility, visibility, and greater efficiency than individual book sales. To get you started, this post covers the basics and strategies for creating bulk book sales.
Does Your Book Quality Match Your Brand ...
Your business will be judged on the quality of your book. As a result, your book quality strategy should align with your brand promise. Here are 3 case studies that illustrate how it works.