By writing a book, professional speakers gain advantages in marketing, sales, product development, and client relationships. It all becomes a virtuous cycle that builds momentum for you and your business.
How Long Should Your Nonfiction Book Be?
The “ideal” book length depends not only on your content, but on strategy: your goals, your audience, your publishing path, and your book format.
Book Sales Lagging? Maybe You Need a Cow...
Business-book authors often worry if their book sales are low. Is that really a problem you need to solve? Sometimes it’s not. This article helps you zoom out to see book sales as part of the bigger picture.
The Building-Block Approach to Writing a...
Interested in writing a book, but lacking knowledge or experience on your subject matter? Or simply feeling pinched for time? Build your book in blocks, assembling the pieces one by one. Here’s how.
Choosing a Business Book Topic
Want to write a business book but have too many ideas? In this article we look at several considerations for deciding on a business book topic, and how best to approach your project once you’ve decided on the topic.