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Reader Personas: Know Your Audience

Reader Personas: Know Your Audience

Pre-social distancing, I had dinner with Hilary Davidson, author of Dress in the Age of Jane Austen, before she spoke to the North Carolina Region of the Jane Austen Society of North America (JASNA). Her book is a beautiful work, replete with full-color illustrations of Regency Era dress and robust descriptions of the clothes and […]

The Key Difference Between Speeches and ...

The Key Difference Between Speeches and Books (& How to Plan for It)

Many of Clear Sight’s clients are both speakers and authors—not surprising, considering what speaking and writing have in common. Both benefit from strong storytelling, precise language, good construction, and unexpected imagery. There is a creative synergy as well as business synergy. However, there is one key difference between writing a book and giving a speech: […]