In this article we cover the basic of book endorsements: what they are, how to get them, and how to use them.
Pre-orders on KDP and IngramSpark
This post covers the basics of setting up book pre-orders on KDP and IngramSpark self-publishing platforms. We discuss strategic considerations and an alternative when pre-orders might not make sense.
New Author, 700-page Book: How to Set th...
This case study about a first-time author with an extra-long book addresses a host of interrelated pricing questions relevant to indie authors generally.
Book ROI: It May Not Be What You Think
Book ROI can focus simply on book sales, but for nonfiction authors revenue may go well beyond that, for a higher ROI than you think. This article reveals where REAL book ROI comes from.
Use Writing Constraints to Increase Your...
When given infinite options, like “write about anything,” our brains can freeze up. Try using these writing constraints to unleash your creativity and give your nonfiction writing momentum and focus.
How (Not) to Query a Literary Agent
Are you thinking about trying to find a traditional publisher? This article gives a brief overview of where agents fit in the publishing process, how to query one, and what NOT to do.
Writing in Small Steps to Reach Big Mile...
When writing a book feels overwhelming, try writing in small steps. Leverage your existing content development plans to make progress toward your ultimate (increasingly attainable) goal.
How to Begin Writing a Nonfiction Book
It can be hard to know how to begin writing a nonfiction book. Here, we cover three elements to align up front–purpose, audience, and subject–with concrete examples to get you started.
Match Your Nonfiction Writing Approach t...
Choosing the correct writing approach for your nonfiction project—self-contained or emergent—can increase efficiency or relieve pressure. Here’s how.
A Comprehensive Guide to ISBNs
ISBNs cause new indie authors significant confusion. What are they? How do you use them? This Q&A guide to ISBNs can help demystify them. With 40 comments, this post is one of our most popular.
Reader Personas: Know Your Audience
Reader personas help you understand your book’s audience so you design and develop the right content for them, resulting in better engagement. This article shows you how to develop personas, how to use them, and the magic that happens when you get them right.
How Readers Choose Books: Lessons from J...
Your book does not need to be perfect to advance your business. But do understand how readers choose books and the impression you give with 4 ways that readers choose books.