Book launch marketing typically spans the months before and after publication; your marketing strategy depends on your goals, audience, platform, and definition of success. In this article, we look at some of the common tasks that happen in four key phases, offer examples of different author choices, and provide numerous outside resources, so that you can decide what works for your book.
A Quieter Way to Market Thoughtful Nonfi...
When your book is substantive and nuanced, “quiet” marketing strategies may work better than urgent, “loud” marketing to draw in the right readers. Here are four “quiet” strategies to support your thoughtful book.
How to Leverage Your Book’s Content
Leveraging your book’s content makes sense on so many levels. This article covers the why and how to use your content to become more efficient, boost your marketing, create revenue, and increase your impact.
Book Endorsements: Who to Ask & How to D
In this article we cover the basic of book endorsements: what they are, how to get them, and how to use them.