Book launch marketing typically spans the months before and after publication; your marketing strategy depends on your goals, audience, platform, and definition of success. In this article, we look at some of the common tasks that happen in four key phases, offer examples of different author choices, and provide numerous outside resources, so that you can decide what works for your book.
When Is the Best Time to Write Your Busi...
You might think you need an established business and robust marketing platform before you write a business book—but that’s not always the case. Your book serves different purposes at different business stages: startup, growth, or scale. This article explores how your book can help you at each stage.
Party Time! How to Plan a Book Launch Ce...
There’s no one “right” way to celebrate your book’s publication, but there are some elements commonly found at a book launch party. This article covers the basics but emphasizes it’s YOUR party!
The “Beach Condo Test”: How Reader Expec
Quality is defined by the reader. Don’t believe me? Try the “beach condo test”! By understanding your readers’ expectations, you can strategically invest in your book to align it to those expectations.
Small Humans, Big Work: Flying to the Mo...
In April 2026, the Artemis II mission looped the moon for the first time in more than 50 years. Need some inspiration? You can’t do much better than observing this crew and their amazing work.
Word Tip: Pasting Plain Text
This Word tip helps you avoid a formatting mess when copying text in from another program such as a website or PDF. Avoid the source formatting and instead paste plain text.
Readers Don’t Always Need “New” — They N
“You should write a book!” “But I don’t have anything new to say.” Maybe not, but your readers still need your voice. You’ve got your own perspective and readers respond to different presentations of the same message. So join the conversation.
The One Sentence That Gives Your Book It...
A book can have a clear topic and still lack cohesiveness. A critical step in developing nonfiction is to find your core message. In this article, we look at what it is, why it’s important, and how to find one—with practical examples.
A Quieter Way to Market Thoughtful Nonfi...
When your book is substantive and nuanced, “quiet” marketing strategies may work better than urgent, “loud” marketing to draw in the right readers. Here are four “quiet” strategies to support your thoughtful book.
Writing a Nonfiction Book: Common Challe...
The idea of writing a book sounds good—until reality trips you up. This “choose your own adventure” article identifies common challenges and provides links to articles with solutions. It might be worth bookmarking this one for when you need it!
Writing Longer: How to Shift from Blog t...
It’s easy to misjudge the distance when making the leap from blog to book. In this article, we take a look at some of the key differences between short-form and long-form writing as well as provide tips for going long more effectively.
Navigating AI Ethics in the Writing Proc...
Do you use AI tools to write, edit, or brainstorm? Do you disclose your use of AI? In this article we explore the ethics of AI use in the writing process, consider different positions, and look at some research.