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Position Your Book for Top Billing on...

Position Your Book for Top Billing on the Publishing Stage – Part 1: Front-of-House Bling

You’ve written your book; it’s been edited by a professional. Your beta readers loved it. It’s finally time to send your baby out into the world. Whether you’re publishing in the Amazon ecosystem or going broader, make sure you’ve considered both front-of-house and behind-the-scenes essentials of indie publishing. In this two-part series we will look […]

Manage Your Fear of Visibility &...

Manage Your Fear of Visibility & Set Your Book Free

You’ve worked on your book for months. Drafting, revising, editing, formatting. It’s time to send it out into the world. You should be feeling excited and ready to celebrate, yet you’re more nervous than excited, ready to hide rather than celebrate. Or, you’ve refined your book as much as you can, and it’s time to […]

The Amazon Ecosystem for Authors: A F...

The Amazon Ecosystem for Authors: A Field Guide

With 83% of the U.S. ebook market, Amazon is the behemoth in the indie book space. There are other self-publishing companies of course, but I so frequently get questions about Amazon that I thought it might be helpful to give an overview of the Amazon ecosystem. Amazon offers three services to produce your book (CreateSpace, […]

Why You Should Give Your Book Away (f...

Why You Should Give Your Book Away (for Free!)

In a recent discussion about writing books and using them as marketing tools, one participant asked, “Why should I give away my intellectual property?” After all, he argued, writing and publishing a book requires a significant investment of time, energy, and money—not to mention the hard-won professional experience behind it all. Indeed. On the whole, […]

Top 3 Investments for Self-published ...

Top 3 Investments for Self-published Authors

Recent question from the peanut gallery: If you invest in only three things as a self-published author, what should those things be? Okey doke. Let’s put a caveat on my answer right up front. Most of my clients are business professionals writing a book as part of their business strategy. They have valuable, book-worthy information […]

Advice for New Authors: Two #1 Lesson...

Advice for New Authors: Two #1 Lessons

I recently led a discussion with a group of professional speakers about writing a book as part of a business strategy. We didn’t have time to address all the questions submitted in advance, and these two related but distinct questions about advice for new authors got shelved: What’s your #1 piece of advice for new […]

Book Marketing? First, Answer These 4...

Book Marketing? First, Answer These 4 Strategy Questions

Grow your social media following. Give away free copies. Become a guest blogger. The number of possible book marketing tactics is overwhelming. Online articles can convince you to pursue tactics that ultimately don’t support your business goals or strategy. Take a step back and think about what marketing is intended to do. Marketing helps: make […]

How to Stay Motivated to Write: Butt-...

How to Stay Motivated to Write: Butt-in-Chair Advice

  “I hate writing, I love having written.” —Frank Norris, novelist (often attributed to Dorothy Parker and many others) One of the most common questions I hear from newer writers is “How do I stay on track to finish writing my book?” Or a variation of it: “How do I stay motivated to write when […]

Creative Satisfaction: Does Your Book...

Creative Satisfaction: Does Your Book Support Your Heart?

When I speak with potential clients or colleagues interested in writing a book, I often find they have several ideas and don’t know which book to write. I sometimes offer strategic advice with my business hat planted firmly on my head. Which idea aligns with your long-term goals? What topic does your client base ask […]

3 Writing Techniques Nonfiction Autho...

3 Writing Techniques Nonfiction Authors Can Borrow from Poetry

(Welcome to guest blogger Rita Lewis, my editor extraordinaire!) It’s spring! It’s what you’ve all been waiting for… National Poetry Month! I can hear the eyerolling now. Nonfiction writers who want to change the world may find poetry a bit… irrelevant. Rhyme? Compressed language? Alliteration? Poetry can be all that—but so much more. It requires […]

Print vs Digital: Three Strategic Rea...

Print vs Digital: Three Strategic Reasons to Publish Paper Books

I love books. I have shelves and shelves of books in the basement—not to mention assorted “pretty” books on display in the living room and stacks and stacks of to-be-read books in my office. Sometimes I wonder if it would be easier to get rid of them and read everything on Kindle. And then I […]

Revision: You Mean I Don’t Have...

Revision: You Mean I Don’t Have to Get It Right the First Time?

When I first said, “I want to be a writer,” I took oodles of creative writing classes that incorporated “workshopping,” a process in which each student shares a draft and the group critiques it. After all the students had offered feedback, the instructor invariably would say, “I think your story starts on page three; cut […]

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Why, yes, I DO have an opinion…

My goal is to offer useful information, not only about the craft of writing but also about the strategy of writing and how to integrate your book into your business plan.

And sometimes I write just to amuse myself…

KEY5 Speaker Podcast

Speakers, check out the KEY5 Speaker Podcast on iTunes. Each episode is 15-30 minutes chock full of speaking advice. Yours truly is interviewed in Episode 110 and Episode 302.