Your book is ready for center stage—edited & formatted with a beautiful cover—but now you need to help people find it. In the second of this two-part series, learn how to work with book metadata to train the stage lights on your book. This article covers the basics, including the two main types of metadata and how they work, as well as search algorithms.
Position Your Book for Top Billing on th...
Before publishing your book, consider these 4 front-of-house elements that attract and engage potential readers and make it safe for them to buy.
Why You Should Give Your Book Away (for ...
It sounds counterintuitive. You spend so much time writing and refining. Now someone tells you to give your book away. For free?? Yup. This post tells you why.
Book Marketing? First, Answer These 4 St...
The number of possible book marketing tactics can feel overwhelming. To decide what’s right for you, go back to your business strategy, goals, and audience. This post lays out 3 case studies that show how your marketing plan could align with your broader business goals.
Print vs Digital: Three Strategic Reason...
Considering print vs digital? Is publishing an ebook enough? Most of the time I recommend paper books as well as ebooks. Here are 3 reasons why.
5 Surprising Uses for Business Books
In business, writing a book has become a credibility builder and marketing tool. But have you considered these 5 surprising uses for your business book?
3 Ways to Create Bulk Book Sales
For many consultants, coaches, and speakers, bulk book sales offer flexiblility, visibility, and greater efficiency than individual book sales. To get you started, this post covers the basics and strategies for creating bulk book sales.
Does Your Book Quality Match Your Brand ...
Your business will be judged on the quality of your book. As a result, your book quality strategy should align with your brand promise. Here are 3 case studies that illustrate how it works.
Book Sales Lagging? Maybe You Need a Cow...
Business-book authors often worry if their book sales are low. Is that really a problem you need to solve? Sometimes it’s not. This article helps you zoom out to see book sales as part of the bigger picture.