Your message. In focus.

Posts in category Strategy

Book Sales Lagging? Maybe You Need a ...

Cows are indiscriminate in their eating habits, often swallowing foreign objects along with their food. When those foreign objects happen to be sharp metallic items such as nails, serious damage can be done to the cow’s digestive system and other organs. It is a huge potential problem, so how do farmers get the metal out? […]

The Building-Block Approach to Writin...

The Building-Block Approach to Writing a Book

Over the past couple weeks, I’ve had several conversations with people interested in writing a book but not knowing where to start. The “where to start?” dilemma is nothing unusual, but in listening to them describe their situations, I noticed a pattern. I identified three different problems, but found myself giving all basically the same […]

Choosing a Business Book Topic

Choosing a Business Book Topic

A few years ago, I had a get-to-know-you coffee with someone I’d met through networking. He consulted with professional service firms (law, accounting, etc.) about business growth. As tends to happen with me, the conversation turned to books. “I want to write a book,” he said. “I think it would help grow my business. But […]