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Posts in category Strategy

Speaking & Books: Magic Momentum

Speaking & Books: Magic Momentum

I recently realized that a full two-thirds of my book clients have been members of Toastmasters, the international organization that helps people learn public-speaking skills. It didn’t take long to figure out why: most of my clients are professional speakers or have public speaking as a significant part of their portfolio, along with consulting, coaching, […]

How Long Should Your Nonfiction Book ...

How Long Should Your Nonfiction Book Be?

A common question I get is “How long should my book be?” There are different answers for different genres, of course, but for my clients, we’re usually talking about business, thought-leadership, self-help, or professional-development books. To answer the immediate question, let’s look at some numbers. Then, more importantly, let’s talk strategy and consider some case […]

Tips for Creating Effective Headings

Tips for Creating Effective Headings

In my last post, I discussed emphasis—the use of bold, italic, underline, ALL CAPS, and so on—primarily looking at the main text of a book or article. I mentioned headings briefly, and in this post I want to expand on the effective formatting of headings. When I say “headings,” I’m referring to the types of […]

Tips for Using Emphasis Effectively

Tips for Using Emphasis Effectively

I recently read a blog post and found myself getting annoyed. And it wasn’t even a post about politics! Frankly I can’t tell you what the article was about because I was too annoyed with the article’s formatting. The author used every conceivable form of emphasis—bold, italic, underline, ALL CAPS, and COMBINATIONS THEREOF—with reckless abandon. […]

Book Sales Lagging? Maybe You Need a ...

Cows are indiscriminate in their eating habits, often swallowing foreign objects along with their food. When those foreign objects happen to be sharp metallic items such as nails, serious damage can be done to the cow’s digestive system and other organs. It is a huge potential problem, so how do farmers get the metal out? […]

The Building-Block Approach to Writin...

The Building-Block Approach to Writing a Book

Over the past couple weeks, I’ve had several conversations with people interested in writing a book but not knowing where to start. The “where to start?” dilemma is nothing unusual, but in listening to them describe their situations, I noticed a pattern. I identified three different problems, but found myself giving all basically the same […]

Choosing a Business Book Topic

Choosing a Business Book Topic

A few years ago, I had a get-to-know-you coffee with someone I’d met through networking. He consulted with professional service firms (law, accounting, etc.) about business growth. As tends to happen with me, the conversation turned to books. “I want to write a book,” he said. “I think it would help grow my business. But […]