Book launch marketing typically spans the months before and after publication; your marketing strategy depends on your goals, audience, platform, and definition of success. In this article, we look at some of the common tasks that happen in four key phases, offer examples of different author choices, and provide numerous outside resources, so that you can decide what works for your book.
When Is the Best Time to Write Your Busi...
You might think you need an established business and robust marketing platform before you write a business book—but that’s not always the case. Your book serves different purposes at different business stages: startup, growth, or scale. This article explores how your book can help you at each stage.
The “Beach Condo Test”: How Reader Expec
Quality is defined by the reader. Don’t believe me? Try the “beach condo test”! By understanding your readers’ expectations, you can strategically invest in your book to align it to those expectations.
The One Sentence That Gives Your Book It...
A book can have a clear topic and still lack cohesiveness. A critical step in developing nonfiction is to find your core message. In this article, we look at what it is, why it’s important, and how to find one—with practical examples.
Writing a Nonfiction Book: Common Challe...
The idea of writing a book sounds good—until reality trips you up. This “choose your own adventure” article identifies common challenges and provides links to articles with solutions. It might be worth bookmarking this one for when you need it!
Navigating AI Ethics in the Writing Proc...
Do you use AI tools to write, edit, or brainstorm? Do you disclose your use of AI? In this article we explore the ethics of AI use in the writing process, consider different positions, and look at some research.
Copyright Basics: How to Protect Your Bo...
Copyright has always been important, but with current class actions against AI companies for copyright infringement, it’s critical. In this article we take a look at the basics.
A Simple Self-Publishing Platform Strate...
This article shares the self-publishing platform strategy I recommend to clients most often, including detailed rationale so you can decide if it’s right for your book project.
Book Reviews: Why They Matter—and How to
Book reviews are an influential marketing tool both at launch and for long-term sales. In this article we look at how to get online reviews, who to ask, best practices, and whether you should use paid review services.
Lulu: A Self-Publishing Alternative to K...
Lulu offers a self-publishing alternative to KDP and IngramSpark. As with most options, there are benefits and drawbacks. In this article, we compare print options, distribution, revenue, and more.
Book Project Plans: Reduce Overwhelm, Se...
A book project is BIG, so you need a book project plan. Developing and using a plan helps reduce overwhelm, maintain a sense of progress, and finish strong. In this article, we cover the main elements of a book project plan, including a downloadable template.
Mistakes in Your Book: What to Do
You just pressed the Publish button and then realized there are mistakes in your book. Oops. What now? In this article we cover high-level approaches to addressing errors, for both traditional publishing and self-publishing.