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Reader Personas: Know Your Audience

Reader Personas: Know Your Audience

Reader personas help you understand your book’s audience so you design and develop the right content for them, resulting in better engagement. This article shows you how to develop personas, how to use them, and the magic that happens when you get them right.

How Short Can Your Book Be?

How Short Can Your Book Be?

Sure, there are standards for book lengths in the various genres. But as an independent author, you get to choose–and you might want a shorter book. Here’s why, how to achieve “shorter,” and clever ways to format a shorter book.