The number of possible book marketing tactics can feel overwhelming. To decide what’s right for you, go back to your business strategy, goals, and audience. This post lays out 3 case studies that show how your marketing plan could align with your broader business goals.
How to Stay Motivated to Write: Butt-in-...
Having trouble getting momentum with your book? Wondering how to stay motivated to write? Here are 5 tips I regularly offer my clients, including how to get the muse to show up at your writing desk.
Creative Satisfaction: Does Your Book Su...
When choosing book projects, consider your business strategy—and your heart strategy. Where do you get creative satisfaction? Why is it important to honor it? And how can you do that if heart and business are at odds? Read on!
3 Writing Techniques Nonfiction Authors ...
Nonfiction authors can borrow a few writing techniques from poets to help take their readers on a more enjoyable journey. Find out how to include the use of imagery, rhythm, and figures of speech in your nonfiction writing.
Print vs Digital: Three Strategic Reason...
Considering print vs digital? Is publishing an ebook enough? Most of the time I recommend paper books as well as ebooks. Here are 3 reasons why.
Revision: You Mean I Don’t Have to Get I
Revision might be one of the most important steps in the writing process. It’s where you get things to work, you fix the problems, you make your writing good. Don’t worry—you don’t have to get the first draft right. Here are 3 bits of advice on writing and revision to light the way.
Opportunity Cost: What’s the Trade-off f
Opportunity cost calculations abound. We constantly make trade-off decisions concerning money and time. Which is most constrained for you? How do you choose? Here are some considerations.
Trouble Getting That First Draft on the ...
Writing a book and frustrated with drafting initial content? Maybe you should speak your book. It can speed up the process and deepen the content. Here are reasons to try this, some tips on process, and tools to get you going.
Birthday Reflections on Finding Your Tru...
When an icon dies, when a milestone birthday approaches, the reflection begins: “Which traces do I want to leave in this world?” What traces will YOU leave? What part of your voice will resonate with future readers?
The Automatic Table of Contents: Your Se...
When sections of your manuscript are mushing together, use Word’s Automatic Table of Contents tool to help you see the organizational outline and check for issues. This article gives you the basics on how to set up a TOC, step by step.
How to Generate and Organize Ideas with ...
Affinity mapping is a quick way to brainstorm, categorize, and make order of ideas. Use it for books, business planning, or personal priorities. Here’s how, starting with the sticky notes.
The Most DANGEROUS—and Promising—Time of
Tis the season of reflection and projection. The end of the year inspires self-criticism and unrealistic aspirations. Here’s my year-end advice: 3 simple steps that can position you to make big leaps in the year ahead.