Our client was nervous. With a big book launch event coming up, she was stuck in limbo on the self-publishing platform, waiting for “account approval.” Until then, she was unable to set up her book and order copies of it. After a week of waiting, and with negligible customer support available, “nervous” would soon turn […]
Is the Traditional or Self-Publishing Pa...
One of the first questions I ask potential book clients is which publishing path they want to take: traditional publishing or self-publishing? Many people have no idea which is the better fit for their project—and some aren’t even clear what the difference is. So today’s article is a nice long explainer. Traditional publishing When we […]
How to Sell Your Book on Consignment
Many indie (self-published) authors focus on online sales, bypassing brick-and-mortar bookstores. It can be easier and cheaper to reach readers directly using social media, targeted ads, and emails than to make the marketing effort needed to get into bookstores. And, you can maintain higher margins with an online strategy. But it sure would be nice […]
Three Smart Strategies for Your Nonficti...
Three Smart Strategies for Your Nonfiction Book Series Writing a book is like running a marathon. Some of us finish the first one and immediately want to run another to clock a better time. Then there are those of us who say, “Checked THAT off my bucket list—never again!” And then there are the folks […]
Summary of Recent POD Publishing Platfor...
There have been some recent changes with the two major print-on-demand (POD) platforms, KDP and IngramSpark, and I’ve been updating my articles related to them. Here I give a summary of changes and then links to the articles. Publishing platform changes to be aware of Here are some of the major changes you might want […]
New Author, 700-page Book: How to Set th...
The logistics of self-publishing can be overwhelming at first, and I get questions regularly via email. Here’s a recent one about a challenging book price: My self-published print book is very big at 700+ pages. On KDP I was able to set my price at $20 and make a small royalty. On IngramSpark I have […]
3 Ways to Create Bulk Book Sales
I frequently counsel clients not to worry excessively about book sales. For coaches, consultants, and speakers, the ROI on a nonfiction book often comes from gaining additional clients and/or raising professional fees more than it does from individual book sales. This is especially true if they have not yet achieved a broad base of potential […]