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One Word Conversation: “Discover”

One Word Conversation: “Discover”

In this 45-minute One Word Conversation, William Brown and I talk about the word “discover”—what we are in search of and what we want or fear to find. We touch on some surprisingly weighty writing issues: voice, procrastination, process, avoidance, and more.

Reader Personas: Know Your Audience

Reader Personas: Know Your Audience

Reader personas help you understand your book’s audience so you design and develop the right content for them, resulting in better engagement. This article shows you how to develop personas, how to use them, and the magic that happens when you get them right.